Publicka is new kind of luxury for women on a mission.

Established in 2006, Publicka’s quiet take on couture has been an open secret among korea’s cultural elite. But with a new ready-to-wear collection, the brand wants all women to be a part of its story.

“ I am designing for confident women who lead modern lifestyles,” says Edward Shin, creative director and a third generation member of a textile family business that owns the brand. Shin, who grew up in Seoul and studied design at Parsons and fine arts at NYU in New York, is part of the new ─ and rising ─ Korean creative class inspired by their unique multi-cultural experiences. Shin unites opposing dualities ─ tradition with currency; artisanal with practical; tailoring with draping; and craftsmanship with digital ─ to create a sartorial vision that make women feel strong.